Journey as a Sales

Continuing the Journey — From Copywriting to Sales

Still continuing the journey as a copywriter,
the next challenge was introducing a new product.

The thing is — this product was created without really knowing the market.
Even defining what problem it actually solves… was still unclear.

The product itself was a healthy snack.
But here, I’ll focus more on the journey.

The first thing me and the team did was break down the idea:
finding the pain points, and trying to map out a potential market.

We started online —
introducing the product through social media, including a website,
and running ads for early promotion.

And that’s where reality hit.

No incoming leads.
No chats.
No closing at all.

Even though the price wasn’t that high.

So we went back.
Break it down again.
Try to be more specific with the market.

Usually, when a product already has a market and loyal customers,
mapping it is easier.

But here?
The market wasn’t even formed yet.

At this stage —
it’s fair to say: it didn’t work.

Since the online branding was already there,
we decided to go offline.

We tried direct selling with a consignment system.

This was my first time doing it —
and honestly, the most exciting part.

We directly approached potential places for collaboration.

Our target was simple:
visit 10 places a day.

Small shops, restaurants, souvenir stores, health shops, snack stores —
basically anywhere with good foot traffic.

Even mapping these places was a challenge.

And funny enough, because we were just going randomly,
in one trip we could visit more than 10 places —
and 8 of them were willing to collaborate.

But getting a “yes” doesn’t mean getting sales.

Not every place that agreed would actually sell the product.
Some places didn’t even have a single transaction.

So we evaluated. Again.

Our temporary conclusions:

Places with less frequent visits but high spending per visit
(like souvenir centers) worked better
Family-style restaurants worked —
people come not just to eat, but to spend time and feel comfortable
→ they’re more likely to spend extra

One interesting insight:

Even though this was a healthy snack,
places like spas, gyms, and health stores didn’t generate high sales.

From here, I started to see something deeper:

There are levels in how people see “healthy living.”

Some people don’t see healthy snacks as necessary —
they prefer real food.

But for others who already live a healthy lifestyle,
healthy snacks become an option they can choose.

After running the consignment model in several places,
something interesting happened:

Social media engagement increased.
But most of the sales still came from offline.

What This Journey Taught Me

Defining a market and designing a product doesn’t mean it will fit in real life
→ you need testing, evaluation, and repeat
Finding a potential market doesn’t always mean sticking to product idealism
Market-product mapping needs multiple perspectives
Offer as much as possible → increase your chances to win
Confidence builds trust — especially with decision makers
Fast response and flexibility keep communication alive
Clear and detailed explanation prevents misunderstanding